FEATUREDMarket & Economy

Move Over, Portland and Seattle: The Pacific Northwest’s Fastest Growing Communities Are Reshaping the Construction Market

From Central Oregon’s high desert to Eastern Washington’s river basin, population data reveals where the construction pipeline will be strongest — and why contractors should be paying close attention.

In the construction business, population growth isn’t just an interesting statistic. It’s a leading indicator. New residents mean new homes, new schools, new roads, new hospitals, new commercial centers, and new public infrastructure. And right now, the clearest signals in Oregon and Washington are pointing away from the major metros and toward two regions that contractors across the Pacific Northwest should have firmly on their radar: Central Oregon and the Tri-Cities.

The numbers tell a compelling story. Let’s break it down.


Oregon: Central Oregon Is Lapping the Field

Oregon’s overall population picture is one of stark contrasts. Multnomah County — home to Portland — remains the state’s largest county at roughly 780,000 residents but has declined 4.5% since 2020. Washington State Department of Transportation Meanwhile, Central Oregon is experiencing some of the most robust population growth in the entire country.

Halfway through the 2020s, Deschutes County has added more residents than any other Oregon county, while Crook County’s growth rate tops the state. Opengov Deschutes County now has an estimated population of 213,072 — an increase of nearly 1% in just one year, and a 7.5% increase since 2020, which is the highest in the state. Opengov Tellingly, a whopping 97% of Deschutes County’s growth this decade is attributed to net migration — more people moving in than moving out Opengov — not natural increase from births. These are people making an active choice to relocate to Central Oregon, and they bring purchasing power, housing demand, and economic activity with them.

Crook County, anchored by Prineville just east of Bend, is the state’s fastest growing county by percentage — posting 12.73% annualized growth since 2020, compared to Deschutes County’s 6.57%. Portland.gov The drivers are both economic and lifestyle-driven. Crook County has one of the fastest growing job markets in the state, and relatively affordable housing compared to Bend has made Prineville an attractive destination for workers priced out of Deschutes County. Washington State Department of Transportation Rental vacancies in Prineville are nearly at zero, and two multi-story, multi-family apartment buildings with more than 500 units combined were recently approved Washington State Department of Transportation to help meet surging demand.

For the construction industry, the takeaway is straightforward: the Bend metropolitan area saw the largest population increase relative to its size of any Oregon metro, adding nearly 7% to reach an estimated 266,376 residents in 2025. Building Codes Division And that growth isn’t stopping — it’s simply expanding its footprint into adjacent communities like Redmond, Prineville, and Sisters, all of which are experiencing their own building booms as land and costs push growth outward from Bend’s core.

What This Means for Central Oregon Contractors

The project pipeline in Central Oregon is as active as the population numbers suggest. Redmond alone is in the middle of a five-year, $172 million Capital Improvement Plan, with a new 56,000-square-foot aquatics and recreation center opening this summer, a first-of-its-kind youth psychiatric facility beginning construction soon, and multiple affordable housing developments underway totaling hundreds of units. Deschutes County is also remodeling every county library and constructing a new Central Library in east Bend as part of a $195 million bond. And that’s before accounting for the steady drumbeat of residential subdivisions, commercial developments, and infrastructure work that comes with adding thousands of new residents every year.

Contractors who establish relationships, licensing, and bonding capacity in Central Oregon today are positioning themselves to benefit from a development pipeline that shows no signs of cooling in the near term.


Washington: The Tri-Cities Is the State’s Quiet Growth Powerhouse

Washington’s growth story is anchored in the familiar — King, Pierce, and Snohomish counties remain by far the state’s most populous. But the fastest growing counties by percentage tell a different story, and the Tri-Cities region features prominently.

Franklin County ranked 3rd and Benton County ranked 4th for population growth among all Washington counties between 2020 and 2024. Oregonbids Together, Benton and Franklin counties have grown 4.2% over the past three years, adding nearly 13,000 people, and the combined Tri-Cities metro now exceeds 316,000 residents — the third largest metropolitan statistical area in Washington state, behind only Seattle and Spokane. Oregon Legislature

State forecasts project the growth to continue. Washington’s Office of Financial Management predicts another 19,000 new residents in Benton County and 14,000 in Franklin County by 2030 — the equivalent of adding a city half the size of Richland to the region in just seven years. ICC Safe

Pasco, Franklin County’s largest city, has been at the leading edge of this growth for years — it was ranked the 8th fastest growing city in the United States for the period between 2016 and 2021. Today, Pasco is projected to have more than 120,000 residents by 2046 — a roughly 45% increase from its current population of about 83,000. Washington State Department of Transportation That kind of long-range growth trajectory is exactly the signal contractors use to make decisions about where to invest in equipment, crews, and business development.

The region’s construction activity reflects the population pressure. The long-awaited Pasco Aquatics Facility is currently under construction in the Broadmoor development and set to open in 2026, while the city’s Martin Luther King Jr. Community Center is undergoing $12 million in improvements. Washington State Department of Transportation The massive Broadmoor District — a 1,200-acre mixed-use development east of Broadmoor Boulevard — is positioned to be the Tri-Cities’ next major development epicenter, with homes, businesses, and civic amenities planned across the entire site. At the same time, the Washington State Legislature has approved $11.4 million for SR 240/Richland Corridor and SR 244 highway improvements, along with grants for multimodal transit hubs in both west and downtown Pasco.

What This Means for Tri-Cities Contractors

The Tri-Cities construction market is one of the most durable growth stories in the Pacific Northwest precisely because it isn’t driven by a single industry or employer. Yes, the Hanford nuclear site and the Pacific Northwest National Laboratory (PNNL) provide a stable, high-wage employment base — but the region’s growth is fueled by a diverse mix of agriculture, logistics, healthcare, and manufacturing, including major investments from Amazon and Darigold. That diversification is a buffer against the boom-and-bust cycles that affect more single-industry construction markets.

For contractors, the Tri-Cities also offers a relatively lower cost of doing business than the Puget Sound region, a strong local construction trade association in the Tri-City Construction Council, and a permitting environment that — while not without its challenges — moves faster than many larger metro markets.


The Big Picture: Growth Is Moving to the Middle

Taken together, the population data from Oregon and Washington tells a consistent story: the fastest growing communities in both states are not the largest ones. They are mid-sized, amenity-rich, relativity affordable cities and counties that are attracting residents who are done paying Portland or Seattle prices and are ready for a different kind of lifestyle.

That migration pattern is not slowing down. Remote and hybrid work has permanently expanded the geography of where people can choose to live, and the communities that offer outdoor recreation, quality schools, and a lower cost of living are winning. Bend and the Tri-Cities check all of those boxes — and the construction industry is the first to feel the impact when a community goes from overlooked to in-demand.

The contractors who will be best positioned in five and ten years are the ones who read these trend lines now, build relationships in these markets today, and invest in the capacity to serve communities that are growing faster than anyone can keep up with.

The growth is there. The question is whether you’ll be there to build it.


NW Construction News provides general industry analysis and information only. Population data sourced from the U.S. Census Bureau, Portland State University Population Research Center, and Washington State Office of Financial Management.


Koleena

Koleena has been a business owner for nearly 30 years. A serial entrepreneur, she has owned an event business coordinating local trade shows, a Christmas store and has been an approved provider for the Oregon CCB pre-license training class for new contractors since 2007. Prior to that, she worked in construction administration in several capacities. Dabbling in various other interests, her favorite hobby is gardening. She loves watching her plants grow and her students grow to their full-potential as business owners.

Leave a Reply

Your email address will not be published. Required fields are marked *